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“At Amazon, we like to pioneer, we like to invent, and we’re not willing to do things the normal way if we can figure out a better way,” writes Jeff Bezos in a letter to customers that currently inhabits the home page of the online retailer. The Amazon Career Choice Program encourages employees who’ve been with the company for three years to invest in vocational training, regardless of whether these skills are related to Amazon’s own business or not. “It can be difficult in this economy to have the flexibility and financial resources to teach yourself new skills,” Bezos continues, describing the program as focusing entirely on areas that are “well-paying and in high demand.”
I thought it was bold of Bezos to call out innovation within the company’s fulfillment centers at the top of his letter. That is an area that’s been the subject of criticism in the past, notably in a devastating piece published in The Morning Call. The message here is that top brass aren’t worried about that, and continuing to do things its own way. We all know that education in the United States is in a terrible state, and doing something constructive is the only way to emerge from the economic crisis with any hope at all. So while in-house tuition programs are hardly new, this is certainly an interesting model, and one to monitor.
[Story via Alex Kinnebrew]
![The Flipped Classroom: Answering Obama’s Call For Creativity In Education gives impressive examples of how thinking differently about the structure of education can have enormous effect. Turns out, changing the focus of how time is spent in class and how time is spent on homework can have enormous impact on the students.
Dominique improved in all six of his classes, carrying a 2.88 grade point average last fall compared to his previous D/F average. For the first time, he is talking about going to college.
Meanwhile, the pilot of the experiment reported these results:
Failure rates overall decreased by 30% to 10.8%. The breakdown by subject: English went from 52% to 19%; social studies from 28% to 9%; math 44% to 13%; and science from 41% to 19%.
Pretty impressive, huh? So now here’s my question: what influence might design skills (and, for that matter, writing skills?) have on such initiatives? The slide above, grabbed from the Fast Co Exist story, is like a technical manual on how not to design, while the writing is grammatically incorrect and somewhat incomprehensible. Yet they still got the results… the incredible impact happened quite without the influence of so-called “good” design or writing. So this begs the question, if the results are there, why do so many of us get hung up on the importance of things being “correct”? This is a serious question, and one that I think gets to the heart of designer insecurity. Do all teachers need to be designers and writers too? If things can happen quite well without designers, however can they argue that they actually need to be an integral part of the system? Or do we argue that the impact would be *that much greater* if those other skills were deeply integrated? Answers on a virtual postcard, please.
[Story via Beth DiLeone]](http://24.media.tumblr.com/tumblr_m3rcarU2CL1qikpxao1_1280.png)