"As communicators we [designers] are poorly communicating our own value and if it continues, we will continue to be undervalued, underpaid and subjected to pitch work and crowdsourcing."
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In Crowdsourcing: Sabotaging our value, Thomas Wilder lays out the designer’s take on crowdsourcing. Understandably, he’s miffed at companies such as 99designs, DesignCrowd and Crowdspring coming along and taking the bread from professionals’ mouths. He lays out a pretty good argument that, thankfully, is not just a wringing of hands and shaking of fist at sky. Wilder acknowledges that designers have a responsibility to better educate clients in why they should pay for professional service. This, to me, seems like the crux of the matter. Until clients truly understand the value of good design, they’ll be seduced by the promise of cheap logo goodness. You can’t blame them for this. You can educate them.
But then Wilder falls back into the safe, aggrieved world of ‘should’. Banks and law firms are prepared to pay good money for professionals, he writes. “This model should also apply to the design industry.” Sure it should. But as Jeff Jarvis and others have repeatedly pointed out, there’s no business model in “should”. And that means designers have to stop whining, take off their gloves, step up and start educating. Else they’ll complain their way right into obscurity. (Story via Jason Santamaria.)