Stories, moments, people and ideas of interest from within the worlds of innovation and design, spotted and written about by Helen Walters, writer and researcher at Doblin, a member of Monitor Group. Attitude, errors and opinions all the writer's own.
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April 17, 2012
“Soccer is a metaphor for creative collaboration in a team, and coaching soccer can likewise be a metaphor for effective leadership.”
"We knew we needed to change the fan belt, but we couldn’t stop the engine."
— So said Gary T DiCamillo, former chief executive at Polaroid, in a 2008 talk at the Yale School of Management. DiCamillo continued: “And the reason we couldn’t stop the engine was that instant film was the core of the financial model of this company. It drove all the economics.” All quoted in Nick Bilton’s New York Times piece, Innovation Isn’t Easy, Especially Midstream. Also worth a read, Larry Keeley’s analysis of the downfall of Kodak, published in Fortune earlier this year.
"Humanities majors may well learn a great deal about the world. But they don’t really learn career skills through their studies. Engineering majors, conversely, learn in great technical detail. But they might not learn why, how, or where they should apply their skills in the workforce. The best students, workers, and thinkers will integrate these questions into a cohesive narrative."
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Overlooking the fact that the Peter Thiel teaching at Stanford is the same Peter Thiel who paid 20 kids $100,000 to drop out of college and start a business, this is a great recap of Thiel’s first course at Stanford. Student Blake Masters took detailed notes, and there are some real gems (not, it should be noted, necessarily captured verbatim). The above comment shows the recognition of a workforce that can integrate inputs from diverse source, while this quote should also be borne in mind by all would-be entrepreneurs:
Channeling Tolstoy’s intro to Anna Karenina, all successful companies are different; they figured out the 0 to 1 problem in different ways. But all failed companies are the same; they botched the 0 to 1 problem.
I was also fascinated by Thiel’s interpretation of “the problem with big business,” which comes down to a question of scale and design:
North of 100 people in a company, employees don’t all know each other. Politics become important. Incentives change. Signaling that work is being done may become more important than actually doing work. These costs are almost always underestimated. Yet they are so prevalent that professional investors should and do seriously reconsider before investing in companies that have more than one office. Severe coordination problems may stem from something as seemingly trivial or innocuous as a company having a multi-floor office.
Thiel also gets into why people should ever embark on a startup in the first place, and it’s not, he advises, in order to merely copy what already exists. You can learn a lot if you shot for the moon and miss. But:
If you try to do Groupon for Madagascar and it fails, it’s not clear where exactly you are. But it’s not good.
And then finally, he details some questions all entrepreneurs should pose to themselves. I say we’d all probably benefit from taking a conscious look at where we are:
First, what is valuable? Second, what can I do? And third, what is nobody else doing?
"When, in 1999, McDonald’s requested that its suppliers give caged hens 72 square inches of space instead of 48… not a single factory-farmed hen in the country was being raised with 72 inches of space. Yet the entire supply chain was converted in just 18 months, and 72 square inches is now effectively the industry standard."
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In OMG: McDonald’s Does The Right Thing, food writer Mark Bittman details plans from the fast food restaurant giant to have its pork suppliers provide plans to phase out pig gestation crates by May. Yes, that wording is a little hinky: they won’t “phase out” by May, but have to “plan to” phase out by May. This means, Bittman reckons, that the changes won’t actually take effect until 2017, but it does show just how powerful corporations are these days. Bittman’s conclusion:
McDonald’s is among the most important food companies in the world, and one could argue that it and Walmart are the true pace-setters: what they do, others will do. When McDonald’s bans gestation crates, gestation crates will go bye-bye. If McDonald’s were to have a hit with a spot-on non-meat offering, you’d see something similar, lickety-split, at Burger King. If McDonald’s announced it was using organic milk for its coffee (as it does in Britain) or cage-free eggs for McMuffins (also a British practice), you’d see that happening everywhere. If McDonald’s were to pay its workers a dollar more than minimum wage, minimum wage in the restaurant industry would effectively go up.
When McDonald’s does the right thing, it’s a game-changer.
Any chance they might be able to actually phase out barbaric gestation cages before 2017? That’d be some pace setting.