"By crowdsourcing product interest, Fancy enables merchants to see what consumers are most interested in, and then sell products directly to them based on that interest. Into a helicopter tour of Hawaii? You got it. A new style from Christian Dior? Click away."
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Hype and interest in Pinterest has gone off the scale recently. Now, here comes a piece about a high-end competitor, Fancy, which has just introduced a social commerce platform that, writes Austin Carr, “allows brands and merchants to sell products directly from Fancy.” It’s an interesting proposition, one that rewards brands savvy enough to track and capitalize on trends and interests. Will I use it personally? Call me grumpy, and never say never, but for now, I’m filing under “interesting and yet not interested.”
[Story via Erik Van Crimmin]
