“If we can enhance the experience, more people will spend more of their leisure time with us.” So said Thomas O. Staggs, chairman of Disney Parks and Resorts, in this piece about a huge investment the company is making to streamline the process of visiting the mega themepark. In At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales), writer Brooks Barnes details the efforts Disney is making to move visitors away from having to use cash or credit and encourage them to use a connected wristband. Disney can then mine insights into what its visitors are actually doing when they’re at the parks. It’s not a small investment: analysts figure it’ll cost the company up to $1 billion. But I guess that’s the price you need to pay these days to get first-hand, reliable data on your customers.
This is so, so weird. Disney is selling this Mickey Mouse T-shirt, “inspired by” Peter Saville’s iconic graphic design for Joy Division’s equally iconic album, Unknown Pleasures. As Jenn Pelly writes on Pitchfork, incredulously, “We are not making this up” and Pelly goes on to describe its incongruities (including the tragic suicide of the band’s lead singer and, well, you know, the Nazi connotations of the band’s name.) I can’t help but imagine that Disney somehow acquired the rights to use the graphic, but all the same: file under WTF?
[Story via Matt Garrahan.]