"Everyone I spoke with who was familiar with the project repeatedly said that Google was not thinking about potential business models with the new glasses. Instead, they said, Google sees the project as an experiment that anyone will be able to join. If consumers take to the glasses when they are released later this year, then Google will explore possible revenue streams."
— Amidst all the excitement around Google’s potential introduction of “wearable computing”, or glasses that can stream real-time information, I was struck by this comment in New York Times reporter, Nick Bilton’s article, Google To Sell Heads-Up Display Glasses By Year’s End. Given Google’s previous inability to figure out revenue streams for its ideas, this seems like a risky if somewhat predictable strategy. Business model design is just as difficult as inventing stuff, and equally important.
