May 19, 2011
"It’s not your fault if you can’t understand an interface."

— So speaks Aza Raskin in Making Personal Health Hip, a short piece in Fortune by Jessi Hempel. Raskin, progeny of interface guru and Apple stalwart, the late Jef Raskin, is the brains behind Massive Health, a startup looking to bring principles of Web 2.0 and simple, intuitive design to healthcare. As Hempel writes, “Raskin’s vision is a more holistic version of services such as the Nike+ iPod sport kit, which records a user’s runs and provides feedback on how to maximize a workout.”

  1. thoughtyoushouldseethis posted this
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