January 14, 2013
"Simply having the idea is not enough. Crafting a beautiful solution is not enough. Doing a dramatic presentation is not enough. Convincing all your peers is not enough. Even if you’ve done all that, you still have to go through the hard work of selling it to the client. And like any business situation of any complexity whatsoever, that process may be smothered in politics, handicapped with exigencies, and beset with factors with have nothing to do with design excellence. You know, real life. Creating a beautiful design turns out to be just the first step in a long and perilous process with no guarantee of success."

Michael Bierut is a partner at Pentagram and a simply wonderful writer. In Graphic Design Criticism as a Spectator Sport, he takes on the thorny topic of untrained amateurs daring to┬ávoice an opinion on graphic design. Thankfully, he doesn’t come to the traditional designerly conclusion that┬ásuch interlopers clearly don’t get it, but instead offers a nuanced argument and a call to action for design professionals to step up and do a part of the job they too often don’t consider or relish. As he writes, “perhaps the question in these logo discussions could be more than: could I do better? Perhaps we could also ask: what was the purpose? What was the process? Whose ends were being served? How should we judge success? But we seldom look any deeper than first impressions, wallowing instead in a churning maelstrom of snap judgments. Should we be surprised when the general public jumps right in after us?” Important questions, all.

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