December 11, 2012
"Do you really want to use all your concrete and steel to build parking lots? It seems pretty stupid."

Google’s Larry Page steps into the one-on-one CEO exclusive interview ring, in the wake of Tim Cook’s bout with Bloomberg Businessweek’s Josh Tyrangiel. Miguel Helft’s interview is far-reaching, and while it’s impossible to imagine that the chief of a public company will say anything controversial on the record, there are some interesting insights into the company’s culture and management, including Page’s comment above, related to their focus on developing driverless cars, which reflects a breadth of curiosity and interest one might not attach to an advertising company. The whole interview is well worth a read; here are some of the quotes that stuck out for me: 

On internal culture/talent: “We want to do things that will motivate the most amazing people in the world to want to work on them.” Google’s focus on internal talent is pretty legendary. The question that this comment sparked for me, however, is “not on those who actually want to use the products?” 

On interoperability and playing nicely with others (especially pertinent in the wake of the Twitter/Instagram bust-up): “I think it would be nice if everybody would get along better and the users didn’t suffer as a result of other people’s activities.” 

Echoing my colleagues’ theory of the Innovation Ambition Matrix, Page outlines Google’s commitment of 70% of efforts to incremental innovation, 20% to adjacent projects, and 10% to new-to-the-world ideas. It’s a simple enough theory that is nonetheless super hard to pull off. As he puts it, “it’s actually hard to get people to work on stuff that’s really ambitious. It’s easier to get people working on incremental things.”

On the importance and value of iteration: “If you look at a product, and you say the day it launched, “It’s not doing what I think it should do.” We say, “Well, yeah. It just launched today.”

On the fact that he and his team aren’t even close to done yet: “I have a deep feeling that we are not even close to where we should be.” Well then.

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