Even as I write this, I’m scowling at the pathetic excuse of a power cable that’s currently charging my MacBook. It’s ripped, torn, and utterly ragged, an affront to Apple’s philosophy of good, simple design. And it totally happens to every Apple cable I have ever owned, always, which means (by powers of deduction) that actually it’s totally not my fault. Enter Sugru, the magic material that is going to help me to stop my disgraceful habit of throwing away said power cords and grumpily buying a new one, thus hastening the destruction of the universe. Apple might not like this much, but I think it’s thrilling. Also thrilling is Sugru’s own story, which is such a wonderful tale of persistence and grit that it should be required reading for any would-be innovator. Even the introduction is charming: “From “hmm” to “yay”  via “eureka” and “wow”.” Read it.

[via Nicolas Roope. Image c/o Sugru]

1. melodythehoneybee reblogged this from smdy
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3. smdy reblogged this from unconsumption and added:

   :O so interesting

4. geniphur reblogged this from unconsumption and added:

   Adding Sugru to my wishlist!

5. pearls-n-studs reblogged this from unconsumption
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12. lonedaydreamer reblogged this from bananacrunch and added:

    Speaking of new macs, WHEN WILL THEY ARRIVE?! :( #angbagalngsenco

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14. bananacrunch reblogged this from unconsumption and added:

    My charger just gave out because of this. I was told that my apple care coverage is ‘for approval.’ WHen my new mac...

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26. kappuru reblogged this from tutmondigo and added:

    This stuff looks great. I’d like to add that I’ve never had a frayed apple cable because I don’t yank it out by the...

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43. giddygirlie reblogged this from styro and added:

    I bought Ryan a Sugru sample pack which wasn’t terribly expensive ($20, maybe?) and he came up with about 10 instant...

44. das-ist-nicht-wichtig reblogged this from existential-birthday-cake and added:

    my theory is,though,that they make the usb cables that way on purpose so you can drop a shitload on a new one when your...

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