July 19, 2012
Even as I write this, I’m scowling at the pathetic excuse of a power cable that’s currently charging my MacBook. It’s ripped, torn, and utterly ragged, an affront to Apple’s philosophy of good, simple design. And it totally happens to every Apple cable I have ever owned, always, which means (by powers of deduction) that actually it’s totally not my fault. Enter Sugru, the magic material that is going to help me to stop my disgraceful habit of throwing away said power cords and grumpily buying a new one, thus hastening the destruction of the universe. Apple might not like this much, but I think it’s thrilling. Also thrilling is Sugru’s own story, which is such a wonderful tale of persistence and grit that it should be required reading for any would-be innovator. Even the introduction is charming: “From “hmm” to “yay”  via “eureka” and “wow”.” Read it.
[via Nicolas Roope. Image c/o Sugru]

Even as I write this, I’m scowling at the pathetic excuse of a power cable that’s currently charging my MacBook. It’s ripped, torn, and utterly ragged, an affront to Apple’s philosophy of good, simple design. And it totally happens to every Apple cable I have ever owned, always, which means (by powers of deduction) that actually it’s totally not my fault. Enter Sugru, the magic material that is going to help me to stop my disgraceful habit of throwing away said power cords and grumpily buying a new one, thus hastening the destruction of the universe. Apple might not like this much, but I think it’s thrilling. Also thrilling is Sugru’s own story, which is such a wonderful tale of persistence and grit that it should be required reading for any would-be innovator. Even the introduction is charming: “From “hmm” to “yay”  via “eureka” and “wow”.” Read it.

[via Nicolas Roope. Image c/o Sugru]

  1. laceup-l3x reblogged this from themaryprincess
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  3. suchatwistedfairytale reblogged this from audible-smiles
  4. audible-smiles reblogged this from thoughtyoushouldseethis and added:
    I need SO MUCH of this stuff, I need to fix my headphones and chargers and…basically everything really. my bank account...
  5. amazingproducts reblogged this from thoughtyoushouldseethis
  6. lydolem reblogged this from smdy
  7. smdy reblogged this from unconsumption and added:
    :O so interesting
  8. geniphur reblogged this from unconsumption and added:
    Adding Sugru to my wishlist!
  9. pearls-n-studs reblogged this from unconsumption
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  14. lonedaydreamer reblogged this from bananacrunch and added:
    Speaking of new macs, WHEN WILL THEY ARRIVE?! :( #angbagalngsenco
  15. bananacrunch reblogged this from unconsumption and added:
    My charger just gave out because of this. I was told that my apple care coverage is ‘for approval.’ WHen my new mac...
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  20. kappuru reblogged this from tutmondigo and added:
    This stuff looks great. I’d like to add that I’ve never had a frayed apple cable because I don’t yank it out by the...
  21. youlookbeautifultoday reblogged this from unconsumption
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