My friend John Edson, the president of storied west coast design company, Lunar, has just finished writing his first book, Design Like Apple. It’s the kind of title that fills one with both excitement and potential horror, though I’m confident that John knows what he’s talking about and will have done a bang up job. My copy’s on order, so for now I’ll simply flag the seven principles of the book, which look thoughtful and promising:

1. Design makes all the difference
2. Design the organization
3. The product is the marketing
4. Design is systems thinking
5. Design out loud
6. Design is for the people
7. Design with conviction

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